“Content is king!!” How many times have you heard the SEO guru circle jerk spit this nonsense. Just publish a crap load of “high quality” content and Google will reward your website! This is wrong. Links will help you rank higher, not content alone.
The content movement makes sense if you REALLY understand HOW content can help you GET LINKS. If you write blog posts until you are red in the face you aren’t going to rank! You could post 10 great posts a day but if you don’t add links to the mix you will still sit there and not move in the SERPS.
The idea behind good content is this:
1. Publishing quality content gives your traffic something to read every time they come back. If you don’t already have this traffic publishing content alone won’t make them appear out of the sky.
2. Good content will receive social shares. When people share your content on social media it will attract new people to your website.. you might even get so many people to read your content that other websites start to link to it. This is the kind of link benefit that content can help with.. but only if your website already has huge traffic numbers - Your site still has to be found.
You see, the whole “content is king” BS works for sites like Huffington Post that already receives millions of visitors a day. These people share the content and they get links built 24/7 from other sites linking to them.
The same approach for Jim’s car repair will result in NOTHING. They could write 10 blog posts a day and type until their fingers bleed and they won’t see the top of Google. Content is a MEANS to get links.. It isn’t the solution to rank.. Links are.. Links will always be top dog (Hai zso!)
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