All the SEO gurus don’t throw the term “PR” around any more.. it is now all about “DA” now. Domain Authority is a metric from Moz that is supposed to be similar to Google’s PR. While it can give a good indication of a sites authority, it can also be manipulated with Fiverr spamso it is basically useless.
If you look at expired domains you can often find sites with a DA of 50+ and it is all due to thousands of Chinese spam links. It is too bad that these gurus talk about DA like it is the ultimate tell tale sign of a strong domain. Link sellers are all about DA because of these guru clowns and you will see people selling blog posts based on DA. You have to really go in an look at a domain to determine whether or not it is worth going after a link. If you just base your decision on DA alone you will end up linking on a bunch of useless spam sites. Don’t believe the DA hype.
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